CRM Report Card: Top Reasons for CRM Success and Failure

What makes Customer Relationship Management (CRM) initiatives succeed or fail once deployed? This site is a summary of key learnings from many companies that have implemented CRM.

CRM Defined: Setting Your Expectations

A key to CRM success is an accurate expectation of what it is. It's important to realize what it can and can't deliver. CRM is more than technology. Technology is an enabler, but it isn't a solution. What other elements must be present?

CRM Software Defined>>

Top Reasons for CRM Success

Key steps have emerged over years of CRM implementations that tend to separate successes from failures.

CRM Success>>

Top Reasons for CRM Failure

Depending on the source, as many as 50-70% of CRM initiatives fail to deliver as expected, at least at first. Observing these situations, it's possible to discover common reasons why expectations aren't met.

CRM Failures>>

Select CRM Vendors

Here are links to some of the most prominent CRM vendors.

CRM Vendors>>

CRM Web Resources

Where does the CRM community gather to share key information? This is a review of some of the key resources on the Web.

CRM Resources>>